With Movistar Living Apps we provide the next level of personalization for Air Europa's 12 million customers.Thanks to the Big Data solutions of LUCA, Almacenes TIA in Ecuador can obtain very valuable information about their clients; such as their behaviour within specific areas, their average flows, their socioeconomic level or the frequency of their visits.
A geolocation campaign was launched in CABA for users with a high socioeconomic level.
For more efficient planning, we get ongoing information on the general traffic demand from anonymized mobile data sources in real time and then obtain insights. The format used was a short message that redirected to the brand’s website inviting everyone to go to the points of interest.The project consisted of generating an Opt-In database (with consent) of customers who live near the main Philadelphia product points of sale.To communicate the discount promotion during the “Buen Fin” (cheapest weekend of the year) season, Nike sought to reach the largest number of people on the day the campaign was launched.
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This improved data processing and more accurate insights have enabled the company to improve decision making and infrastructure planning in the UK.Thanks to the Consulting services, a Big Data strategy has been developed for SMASSA; including Digitization, Operational Efficiency, Sustainability and External Monetization, in order to improve the parking problems that exist in Malaga, providing a quality service to users.Banco de Crédito de Perú has opted for the Data Rewards format to generate brand awareness about its new digital product, with the aim of building a digital brand image and encouraging traffic in its app. We provided insights on the frequency at which users visited the shops and produced demographic profiles that helped rethink their opening hours and the shop location strategy.We worked with Morrisons, a leading supermarket chain in the United Kingdom. Thanks to Big Data and the insights extracted, Exterion Media has obtained relevant information to better identify its clients' target audience and design high-impact campaigns throughout the London Underground network to reach people on the move.Thanks to the Big Data LUCA Store solution, Benjamin a Padaria, the bakery chain in Brazil, in the midst of its expansion strategy, has been able to ascertain the movement flows and purchasing power of potential customers in certain regions in order to open new points of sale in line with the commercial strategy.Our consulting services have collaborated with the Ministry of Equality of Spain to define and prioritize use cases that improve the functional and operational capacities of the public body to fight against gender violence.Thanks to LUCA's Big Data and Consulting and Analytics services, Mahou San Miguel, whilst undergoing a digital transformation process in its Marketing department, was able to elect a common language strategy among its employees and predict which strategies will be most effective in achieving its business objectives.Thanks to the collaboration of the University of Sao Paulo and the Crowd Analytics solutions of LUCA, we have been able to better understand the demands of urban mobility in Paraisópolis, an area of favelas in Sao Paulo, to ensure quality urban planning for the entire city.Movistar Living Apps adds another dimension to the service offered by Zeleris, making it accessible to many more homes with thousands of customers and offering a unique opportunity.Movistar Home allows those who are enjoying Movistar+ content to buy the products on their screen from El Corte Inglés, offering a differential value to their customers through Movistar Living Apps.Thanks to Movistar Living Apps, customers can access information and content from Movistar + to find out more about their next holiday destination. Customers simply had to click on the URL provided and check out when and where ‘the core flavors’ would be ‘on tour’. Luca Clerici New Business Manager presso Inter IKEA Group Varese, Italia Oltre 500 collegamenti The purpose of the map is to offer metrics and useful tools so communications and advertising agencies and advertisers themselves may plan and assess their OOH advertising campaigns.We worked with Bradesco, one of the leading banks in Brazil, to migrate their customers from traditional channels to the bank’s mobile app. We offer you a multitude of contents on Big Data and Artificial IntelligenceFind out our latest projects in Big Data and Artificial IntelligenceAccess to your technological glossary specialized in Big Data and AIWe participate in the most important technology eventsWe are involved in social, humanitarian and environmental projectsWe work with partners and NGOs to improve the world through technologies With the use of a geo-fence around the selected stores, Weve was able to analyse both groups to see the impact of the promotional message on consumers’ behaviour in … The campaign made a direct and immediate impact on 16,000 users with 2,600 of those who clicked on the advert redirected to the brand’s website for more information on the launch.